How to Refer to Egoscue

I know this post is going to sound presumptuous so let me explain why I’m writing it.

We’re blessed with VERY cool clients. Not only are they fun to work with, but as they increasingly understand the power of Egoscue and they directly feel the benefit to them personally, they start to actively tell others about us. To those who are doing that, THANK YOU!! Our clinic doesn’t exist without you folks telling others about us, and that’s a fact. We don’t advertise, we rely on word of mouth to spread the word and give us a chance to help more people who are suffering from chronic pain and/or limitation.

One thing we hear consistently from many of our clients is “I’ve told a bunch of people about you, but no one acts.” This is a source of frustration to them. It’s like you find this terrific little restaurant in your town and you go a few times and have these fabulous meals. You love everything about the place so you rave about it to your friends, family and co-workers and lo and behold, no one goes. I had a client ask me once “how can I be more effective at helping people learn about Egoscue?” and I thought that was a terrific question. I gave it some thought and decided to share my ideas here.

My first recommendation is ‘keep it simple’. If you come across someone whom you think would benefit from Egoscue, tell them something like “I know you have chronic back pain, Joe. Here’s a brochure from the folks who are helping me. It’s been really effective, they’ve helped me when other things didn’t and I think it could help you. If you’re interested in learning more, give them a call, they’d love to answer your questions and give you some information you may find valuable.”

My second recommendation is to make use of the book “Pain Free” by Pete Egoscue. If someone expresses interest, tell them they can learn more either by calling or emailing us, or by getting this book and reading the first 3 chapters. Either is a great way to start learning more about why they hurt. What I’ve found is that some people want direct interaction, specific answers to their specific questions and those folks would be best served to make contact with us directly. Others like to move more slowly, do a little research first. For them, the book is a great place to start gathering information. I tell people if you read the first 3 chapters and they don’t make any sense to you and you think it’s nonsense, then we’re not for you. But if those chapters resonate and you want more information, then it’s time to get started.

Third, this is where I see clients get tripped up all the time. They’ll usually be asked one or both of two questions: how much does it cost; and how much work does it take? I’ve had some clients say “oh, it costs $1,495 and I spend an hour a day on it”, and then they wonder why the person they’re talking to isn’t absolutely fired up about calling us. “You spent almost $1500 so that you can tie up an hour a day of your life doing strange exercises? No thanks.”

Let me tell you how I answer those questions.

How much does it cost? I have no idea. Honestly. If I’m talking with someone on the phone and they ask me that, I really don’t know what it will cost for them to reach their goals. Maybe a $10 book and a little free guidance from us and they can work effectively on their own to get there from here. Or maybe they need personalized attention and a lot of it and they need one of our more expensive in-clinic therapy packages. Or perhaps the online therapy program would be a better fit for them, which is a lot less expensive than in clinic therapy. The answer is, it depends on their situation. So my recommendation would be to tell them “depends on your situation, call them and ask. You might get all the help you need from a $10 book, or maybe the in clinic therapy is your better option. I have no idea if that’s the case or how many visits you may need, so go talk to them, they’ll help you figure out the best option for you.”

Does that make sense? I’m honestly not trying to be evasive. I simply don’t want to tell someone it costs a certain amount when the best fit for them may be something totally different. And the really important point here is that regardless of their financial situation, we can find a way to get them help. If they can’t even afford a $10 book, then we’ll ask them to come to the clinic and we’ll give them one. There is no valid financial excuse for people not getting help.

How much time does it take? Again, the answer is ‘it depends on your situation’. Do I have some clients who spend 90 minutes a day on Egoscue? Yes. When I started as a client, my first menu took 1 hour and 40 minutes and I did it every day. But I told them I was willing to invest that kind of time. The majority of that was hanging out in Supine Groin Progressive, but yeah, it took a chunk of time. On the other end of that spectrum I have a client who is an athlete at the University of Texas. During school and especially in-season, his schedule is just crazy-busy. So here’s what his Egoscue routine looks like:

– 5 minutes before first morning’s team workouts
– 5 minutes at lunch between classes
– 5 minutes before afternoon team workouts/practice
-10 minutes back at the dorm in the evening

here’s the point: we can adapt the tool to the client and their schedule and situation. So if someone is asking you ‘how long does it take to do Egoscue’, the answer is “I have no idea how long it would take for you. Everyone is different. Call them and ask them.”

I hope some of those ideas are helpful. When you talk to others about us, you’re doing a great thing not just for us, but for them. There are a lot of people walking around out there in chronic pain, and they don’t have to be hurting. All it takes is for someone to come up to them and tell them that they have an alternative to living in chronic pain every day. You telling them about us could radically improve the quality of their life. We want to help as many people as possible to live a life free of pain and limitation, and we can’t do it without you. We need your help to spread the word. And to those who are actively helping us do that, again, thank you! We are very, very grateful.

And from all of us in the Austin clinic, we wish you all a very happy Memorial Day weekend, and don’t forget to find some way to express your gratitude for the sacrifices of those this holiday is meant to honor. We’re blessed to live in this great country in large part because of the tremendous sacrifices made by so many on our behalf. To those who currently serve, and to those who have served, our clinic thanks you.

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2 Comments on “How to Refer to Egoscue”

  1. Well done Rick. I like the way you laid it out. It is so true that “it all depends” on your situation. So many people can be served if we remove any preconceived notions before we find out out what their situation is and what they are willing to do to make it better.

    All I know is if you give your body something it needs, it happily responds positively and you can then build on a foundation of success rather than overwhelm.

    Wishing you and the family a very Happy Memorial Day 🙂 -BIFF

  2. Rick Says:

    Thanks Biff, and same to you and yours!

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